Major Real Estate Recruitment Company Rebrands

Zak James • May 30, 2024

Genum Recruitment, a major supplier of talent to top real estate brands across the UK for the past 14 years, has embarked on a transformative journey. The company's evolution is marked by the internal promotion of George Burkitt, one of its longest-standing members, to the position of Partner. This pivotal change has spurred a comprehensive rebranding effort, encompassing a new company name, updated branding, and a revamped website.

 

Zak James, the company's founder, expressed his enthusiasm: “After a significant restructure of the whole business, changing our name to James & Partners gives us the opportunity to recognise the talent within our business and send a clear message to our existing clients and the property industry at large that we are expanding.”

 

George Burkitt has been a vital part of the business for over six years. His significant training and development have prepared him to be instrumental in the company’s future. Complementing this leadership, Alex Turnbull has recently joined the team, launching a new surveying desk and coordinating future operational strategies company wide.

 

In his new role as Sales Director, George Burkitt remarked, “It’s an exciting time for the business. We have had a great start to 2024, and Q2 is looking strong with new clients and existing job demands. Our rebrand will help us further develop into financial and build markets where a lot of our focus is and also attract the top talent within the industry.”

 

James & Partners, headquartered in London, has recently transitioned to a remote work model, allowing recruiters to work from home permanently. This shift is supported by three annual trips aimed at team building, a unique coaching system, and an extensive technology-based recruitment platform. Despite the recent criticism of remote work models, James & Partners believes that with the right support, communication, and software, a strong company culture that nurtures camaraderie and work/life balance can be successfully maintained.

 

This bold move by James & Partners highlights their commitment to innovation and adaptability in a rapidly changing industry landscape.

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